Facebook to stop ‘become a fan of’ for ‘like’

NEW YORK - Facebook is about to shift the approach it asks the users to bond to brands and celebritiesthe site. Rather than ask people to "become a fan" of say, Starbucks or Lady Gaga, Facebook will instead let users click that they "like" the subject.

Facebook already lets people show that they similar to comments or cinema postedthe site, and it says users click that tenure roughly twice as most as they click "become a fan." Facebook says apropos different the symbol will have users some-more gentle with joining up with a code and will streamline the site.

Businesses make make use of Facebook pages, that are free to create, to bond with their business and foster their brands. Facebook creates income from the advertisements these companies mostly make make use of to pull users to their pages. The normal user becomes a fan of 4 pages each month, according to Facebook.

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"The thought of fondness a code is a most some-more healthy movement than (becoming a fan) of a brand," pronounced Michael Lazerow, CEO of Buddy Media, that helps companies settle their brands and advertisesocial networks such as Facebook. "In most ways the a reduce threshold."

But whilst it competence appear to be less of a joining to acknowledgement that you "like" Coca-Cola than to make well known you are a fan of it, the definition radically would stay the same: Your Facebook friends would see that you clicked that you "like" a page, and such pages would still be listedyour Facebook form for any one to see.

The worlds largest online amicable network is well known for all the time tweaking the approach users experience the site. This mostly draws complaints, but Facebook continues to pull millions of new fans. More than half of the 400 million users log in each day.

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